Advertising in Ramadan: When to Post and What Content Gets the Best Engagement?

Ramadan is not just a spiritual month—it’s also a golden season for businesses and brands aiming to achieve maximum engagement and skyrocketing sales! However, many advertisers make the mistake of posting content randomly, without considering the best timing or the type of content that truly captivates their audience.

📌 Have you ever spent a Ramadan ad budget but didn’t get the expected results?
📌 Have you noticed that some ads go viral during Ramadan while others barely get noticed?

The secret lies in smart timing and impactful content! In this article, we’ll reveal the best times to post your ads during Ramadan and the types of content that generate the highest engagement—so you can make the most of this special season!

When Is Your Audience Most Active in Ramadan?

Engagement patterns in Ramadan differ from any other time of the year. With changes in daily routines between fasting, suhoor, and Taraweeh prayers, user behavior on social media shifts as well. 📊 Here are the best times to post your ads during Ramadan:

✅ Before Iftar (4:00 PM – 6:30 PM) – This is the "waiting hour," when many people scroll through their phones while waiting for Iftar. It’s a great time to post entertaining content or quick promotional offers.

✅ After Iftar (8:00 PM – 10:00 PM) – After breaking their fast, people start browsing their phones, looking for deals and products they need. This is the perfect window for ads targeting purchasing decisions.

✅ After Taraweeh (11:00 PM – 2:00 AM) – This is where real engagement begins! 🛍️ Late-night shoppers browse online stores, searching for the best deals and making purchases, making this an ideal time for e-commerce ads.

✅ Before Suhoor (3:00 AM – 5:00 AM) – This may seem like an unusual time, but it’s one of the highest engagement periods, especially among young audiences active on platforms like Instagram and TikTok.

📌 Pro Tip: Use the "schedule posts" feature to ensure your content is published at the right time—even when you’re offline!

What Type of Content Gets the Best Engagement in Ramadan?

Now that you know when to post, let’s talk about the content itself! Not all ads perform well in Ramadan—certain types of content attract more attention and engagement than others. Here are the most effective content types:

1️⃣ Discounts & Promotions 

Ramadan is a shopping season, and people love seeing exclusive offers that fit their needs.

✅ Buy 2, Get 1 Free – Special Ramadan Offer!
✅ 30% Off on All Ramadan Essentials – Limited Time Only!
✅ Free Delivery for Orders Placed Before Midnight!

📌 Marketing Hack: Use a countdown timer for limited-time deals to create a sense of urgency and encourage customers to act fast! 

2️⃣ Emotional & Storytelling Content 

During Ramadan, people connect deeply with heartwarming content that reflects the spirit of the holy month—such as stories of giving, charity initiatives, and inspiring moments.

✅ How Ramadan Changed the Life of an Orphan – A Heartwarming Story!
✅ Watch How This Initiative Fed Thousands in Need During Ramadan!
✅ What’s Your Best Ramadan Memory? Share Your Story With Us!

📌 Marketing Tip: Encourage your audience to share their own Ramadan stories to create authentic engagement with your brand.

3️⃣ Food Recipes & Ramadan Product Videos 

Food-related content gets the highest views during Ramadan! If you’re in the F&B or home essentials industry, don’t miss this opportunity.

✅ Quick & Easy Dessert Recipes for Ramadan!
✅ Top 5 Must-Have Products for Your Ramadan Table!
✅ How to Set Up a Beautiful Iftar Table – Simple & Elegant!

📌 Marketing Trick: Use short-form videos (Reels - TikTok - Shorts) to boost reach and visibility.

4️⃣ Ramadan Contests & Challenges 

People love competitions and challenges during Ramadan—whether it’s photo contests, cooking challenges, or trivia quizzes.

✅ Share a Photo of Your Best Iftar Setup & Win a Special Prize!
✅ How Many Lanterns Are in the Image? Winner Gets a Free Shopping Voucher!
✅ 30-Day Challenge – A Daily Ramadan Tip with a Chance to Win!

📌 Smart Tip: Contests increase engagement and attract more followers to your pages.

The Ultimate Ramadan Advertising Strategy: How to Create a Winning Ad?

✔️ Post at the right times based on audience behavior (Before Iftar – After Taraweeh – Before Suhoor).
✔️ Create content that matches the Ramadan mood (Promotions – Emotional Stories – Food Videos – Contests).
✔️ Use short videos & paid ads to expand your reach.
✔️ Encourage audience interaction through questions, challenges, and competitions.
✔️ Keep your campaign flexible and track performance daily to adjust your strategy if needed.

🎯 Now it’s your turn! Do you have your Ramadan advertising plan ready? Start today and don’t miss the chance to achieve maximum engagement and sales this season! 🚀✨