When Should You Start Planning Your Ramadan Campaign? And the Best Timing for Paid Ads!

Ever wondered why some advertising campaigns thrive during Ramadan while others fail despite large budgets? 🤔 The secret lies in early planning and smart timing!

Ramadan isn’t just a month of spirituality; it’s also a peak shopping season where consumer demand skyrockets. But is launching your ads on the first day of Ramadan enough? Or is there a perfect timing to ensure your brand reaches the right audience at the right moment?

In this guide, we’ll walk you through:
✅ When and how to start planning your Ramadan campaign
✅ The best time to run paid ads
✅ How to maximize engagement and sales during the holy month

Let’s dive in! 

First: When Should You Start Planning Your Ramadan Campaign?

If you think planning starts when Ramadan begins, you’re already too late! 

Top brands begin preparations 2+ months in advance! The reason? Fierce competition. The earlier you prepare, the better your chances of standing out.

 Here’s a timeline for perfect campaign planning:

✅ 2 months before Ramadan (Jumada Al-Thani & Sha’ban):

• Analyze the market and study competitors 
• Design your campaign & create engaging content 
• Test different ad creatives to identify top performers

✅ 1 month before Ramadan:

• Warm up your audience with teaser ads
• Launch "Pre-Ramadan" offers to build anticipation
• Build email lists & retarget engaged audiences

✅ First week of Ramadan:

• Push paid ads aggressively to attract early buyers
• Focus on emotional and spiritual content that resonates with the audience

✅ Mid-Ramadan:

• Boost ads with exclusive Ramadan deals
• Implement retargeting strategies for potential customers

✅ Last 10 days of Ramadan:

• Increase ad frequency to promote Eid-related products 
• Offer last-minute discounts to maintain sales momentum

 Second: What Is the Best Time for Paid Ads During Ramadan?

During Ramadan, user behavior shifts significantly, affecting online activity. Instead of posting ads randomly, here’s when engagement peaks:

⏰ Before Iftar (4:00 – 6:30 PM):
🔸 Users scroll through their phones while waiting for Iftar
🔸 Best for family-focused ads and food-related promotions

⏰ After Iftar (8:00 – 11:00 PM):
🔸 Peak time for social media engagement 📱
🔸 Ideal for fashion, promotions, and delivery services

⏰ Suhoor Time (1:00 – 3:30 AM):
🔸 Users spend extra time online 📲
🔸 Perfect for youth-focused ads, entertainment, and e-commerce

 Finally: How to Ensure a Successful Ramadan Campaign?

💡 The secret? Engagement & compelling content! It’s not just about when you post but also about what you post.

✅ Emotional storytelling & inspiring content 🎥💙
✅ Exclusive Ramadan discounts & limited-time offers
✅ Using Ramadan-related keywords to boost ad visibility in search engines

📩 Are you ready to launch your Ramadan campaign the right way? Start planning today to dominate the market during the holy month! 🚀✨